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Vriksh Consulting Pvt. Ltd. is a performance improvement catalyst, which aims at creating organizational growth by sharing its intellectual data bank and extensively drawing upon the 200 plus man-years of combined work experience of its consultants.

The capability of any consultancy practice lies almost entirely in the skills and experience of its key personnel and this is exactly where Vriksh's strengths are. All our consultants have considerable experience in their respective domain. They are widely reputed and have the necessary skills and knowledge besides an impressive track record.

The measure of any solution is the result that it achieves. We, at Vriksh, believe in offering simple solutions that work. We do not just give ideas… we take the responsibility of making our ideas produce results.


Every organisation has a vision. Whenever there is a gap between the vision and reality, the organisation comes under tension. Tension can be of two types, Negative tension or Creative tension.

Most organizations get into negative tension when the gap between vision and reality increases. In organizations suffering from negative tension, people try to reduce the tension by reducing the gap between vision and reality by bringing the vision closer towards the reality.

In organizations, which get into creative tension, people constantly strive to take their reality closer towards the vision over a period of time. This results in organisation growth. The objective of Vriksh OD Intervention services is to eliminate negative tension in an organisation under tension and foster creative tension, which results in growth and prosperity.


Steps involved in OD Interventions

Step 0: Create a core team

A cross-functional team is created and trained to carry on the initiative. Typically, the team consists of our consultants, HR resources and several cross-functional resources.

Step 1: Identify existence of negative tension

This is done through one to one interviews and/or focused group discussions with people to identify issues/ concerns of management and people down the line. All undesirable effects (UDEs) are recorded and impact of these issues/ concerns/ UDEs is measured.

Step 2: Identify root cause of the negative tension

This involves building logic (effect-cause-effect) trees … linking all the UDEs to a few logical core problems through reflection, inquiry, dialogue and discussion.

Step 3: Develop Solution

The core problems are linked with the desired results. The transition is planned by linking the core problems with the required actions to achieve the desired results.

Step 4: Implement the Solution

A core team comprising of client's people in different levels is involved in implementing the solution. The implementation is done by creating awareness through communications programmes, obtaining commitment and initiating change through CFTs.


The growth mantra for any organisation is to have a powerful and effective sales and distribution network. A good distribution network not only works wonders with the sales figures but also is an effective deterrent to competitive products.

An effective distribution networks involves:

  • Physically making the products & services available through a network of retail outlets

  • Reaching out to the consumers and bringing them to the outlets to ensure movement of the products

  • Creating awareness and brand equity both in the minds of consumers and the channel network

  • Keeping abreast of market situation

  • Being ready to respond in a proactive manner to changing market requirements.

Vriksh Consulting specializes in helping organizations develop such effective sales and distribution network. Our consultants have more than 200 plus man years of combined work experience in the field of retail sales and distribution network.

At Vriksh, we believe in working through results. An idea without ownership has no merit. Therefore, we do not believe in giving only plans... we believe in taking responsibility for achieving results too. We take responsibility of implementing the plans and achieving the results.

Whether we are implementing our plan or the client's marketing plan, we take the complete ownership of the results. We recruit sales force, in our payrolls, on behalf of our clients. We train up the sales force and supervise them to ensure that they deliver results.


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